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Hashtags

Instagram goes far beyond just posting your photos. As an ambassador for your brand, it wants to see engagement and interaction from visitors to your account. And what happens to be the number one way to garner engagement and interaction?…you guessed it! Hashtags.

“An Instagram hashtag is a word or phrase comprised of letters, numbers, and/or emoji preceded by what was once referred to as the pound symbol (#).” -Not me, Someone on the Internet

Using hashtags is a great way to get your brand noticed on Instagram, and if you stay true to the content of your photo, it will definitely earn you more likes, follows and comments. Hashtags are essentially categorized content. Click on a hashtag and you’ll be able to browse posts that have been tagged with it. Post a photo and attach one or several hashtags to it and it will be discoverable to anyone searching that particular hashtag. How likely it is to be seen by other users depends on how often the hashtag is used, how popular your post is {does it already have a lot of likes and comments?}, and how strong your following is.

So where do you begin?  What hashtags should you be using to elevate your brand? Here are a few tips and tricks to bear in mind to make sure that you hit the ground running.

Be Relevant.

Be choosy and most importantly, be relevant to your brand and audience. Take a peek at what your competition is using. Have you already had success with hashtags? Do you spot a trend? You can also use the search function that Instagram offers. This way you can see a list of all the hashtags with that word. It’s ideal to use a combination of popular hashtags {500K+}, some middle-of-the-road ones {250-500K} and some less popular, one-of-kind hashtags {250K and less} in your posts.

Be Choosy.

Let the content of the post decide how many and which hashtags to use. Did you know that Instagram doesn’t let you post more than 30 hashtags to a post? Fun fact, “posts containing four or five hashtags received an average of 22 interactions compared to 14 interactions on posts with zero hashtags.”

Be Unique.

“A brand or branded hashtag is a hashtag that’s unique to your business or campaign.” What’s a good brand hashtag? Your company name, a product you provide or sell or maybe part of your tagline. This will not only help drive engagement but also brand awareness! I always include #foxstockshop, #willowandwrenphotography and #createyourself in Fox Stock Shop posts…sometimes I’ll also use #foxstockshopmn and #yourstorystyled {a throw back to my Tink & Fox days!}.

Be Short and Sweet.

Make your hashtag easy for your followers to remember. Be specific and catchy at the same time. Don’t over complicate it or you will lose them!

Be Nimble.

Some brands prefer not to clutter the caption under the posted image so they list their hashtags in the comments section of their post. There have been plenty of studies that suggest that putting hashtags in the post is slightly better than including them in the comments but, as the algorhythm is always changing, my recommendation is to switch it up and do what feels best for you!

Be a Follower.

Similar to following a friend you can now follow a Hashtag. It is very easy to do. Start by searching for a topic that you have interest in or tap on a hashtag from a post. This will display relevant hashtags in the search results. When you find a hashtag you like, open the page and tap on the follow button. It’s that easy! You will now see the top posts from that hashtag.

So the question really is, how will this prove to be effective for you? My recommendation would be to add hashtags to your posts if they are relevant to the imagery you are posting and your brand. Encouraging your followers to follow your branded hashtags will create connections as well. Think about it, your followers could be creating content with your branded hashtag…and then other people would be finding it and following it… and then they might be inspired by your hashtag and use it…which means searched of that hashtag would lead back to you!

Are you currently using these methods? What’s working for you? Share your thoughts or tips with me! I’d love to hear them!

ciao! natalie

#foxstockshop #createyourself

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2020-09-05T04:25:49+00:00

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